WorkDr. Alessandro Thione
Dr. Alessandro Thione
From leading surgeon to digital reference. A personal brand built on strategy, content and consistency.
The challenge
Dr. Thione is one of Spain's most respected plastic surgeons, with more than 3,700 procedures and over 100 international scientific publications behind him. Yet his digital presence didn't reflect the excellence of his practice. The challenge was clear: build a solid, coherent and trustworthy personal brand that connects with real patients, without losing the rigor that defines him.
Our strategy
We've worked alongside Dr. Thione for more than three years to build and maintain a complete digital presence. We defined a communication line that combines his medical authority with the human warmth that earns a prospective patient's trust.
We manage his image on social media, produce professional photography through regular shoots, and coordinate the amplification of his national media appearances, radio and press, across his website and social channels.
What we did
Results
From zero to a digital reference in plastic surgery.
- Growth to more than 77,000 Instagram followers since we took over the account
- Active, coherent presence across multiple platforms for more than three years
- An organized digital press archive of every national media appearance
- A consolidated, differentiated personal brand in the medical-aesthetic sector
- A website that works as a lead-generation and credibility tool
What we delivered
- Social media management
- Personal-brand photography
- Web design & maintenance
- Digital press directory
- Monthly content calendars
- Media appearance amplification
Next project
Meliá Hotels
Content Management & Digital Campaigns
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