WorkMeliá Hotels
Meliá Hotels
Two hotels, one strategy. A digital presence that fills rooms.
The challenge
Meliá Isla Canela and Meliá Benidorm are two hotels with distinct personalities, different audiences and their own seasonality. The challenge was clear: build a solid, coherent digital presence for each, within Meliá's global brand framework, with authentic, local content that truly connected with its audience.
Our strategy
We worked hand in hand with Meliá's brand team to understand the global guidelines and adapt them to the reality of each hotel. Lemon Three took on the entire operational and creative layer, from planning to on-location production.
At Meliá Isla Canela we ran a continuous production system across the whole season, with weekly photo and video shoots from opening to closing. At Meliá Benidorm we tailored the content strategy to an urban, higher-turnover destination.
What we did
Results
Two hotels. One strategy that works.
- Active, coherent digital presence across the entire season
- High-quality visual content aligned with Meliá brand standards
- Paid media campaigns optimized for conversion
- An external creative team that works as an extension of the hotel
- A scalable, repeatable content production process
What we delivered
- End-to-end social media management
- On-location photo & video production
- Paid social planning and management
- Annual action plan + content calendars
- Monthly metrics & insights reporting
- Creative and logistics coordination for shoots
Next project
Piccoli Miracoli
Website, Brand Imagery & Digital Campaigns
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