WorkCor Restaurant & Lounge
Cor Restaurant & Lounge
A restaurant with a character of its own inside the Meliá universe. Content that tastes like the brand.
The challenge
COR is a restaurant with its own identity inside the Meliá ecosystem. It needed a social presence that reflected its singular character without disconnecting from the group's brand standards. The challenge was to build a coherent visual and content narrative capable of creating genuine desire for the dining experience, while avoiding the repetition and posing typical of restaurant accounts.
Our strategy
We designed an editorial content system inspired by top-tier references in the sector, adapted to COR's tone and proposition. We work with a calendar logic that avoids product saturation, and a Stories strategy designed to create closeness and daily rhythm, not just one-off promotion.
In parallel, we manage the Meta advertising account, resolving coordination between Meliá's and Lemon Three's Business Managers so ad investment flows without friction or technical blocks.
What we did
Results
An account with a personality of its own inside a large group.
- Constant, coherent presence throughout the whole season, with no dips in activity
- Content that stands apart from the rest of the restaurant scene on social instead of blending in
- Profitable Meta Ads campaigns kept under control, without depending on one-off spikes
- A library of proprietary photo and video assets, reusable far beyond the month they were created
What we delivered
- Monthly content calendar
- Ready-to-publish photo and video pieces
- Campaign performance reporting
- Regular results meetings
Next project
Dr. Alessandro Thione
Digital Presence & Personal Brand
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